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Karthik Yanamandra, Founder – Anmipro Technologies

13 August 2009 No Comment

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If there is any way we could survive the competition with the giants was – Give value to client’s money by providing best quality. We never invested in marketing – The word of mouth is what got us to where we are today.
Karthik, Anmipro Technologies
You don’t need to go anywhere to get inspiration, just move your head and you will find enough examples which can teach you one of the important lesson of entrepreneurship and that is “DREAM AND DARE TO FOLLOW THAT DREAM”.
Following this mantra, Karthik Yanamandra, 27, backed with passion and with Rs 250 in his pocket and a computer, founded Anmipro Technologies in May 2004. From then the company has grown multifold with representative in USA, Australia, New Zealand and Saudi Arabia and team of 10 people.
Anmipro core activity is quality animation. The journey of Anmipro started as a pre-production service provider where it specialized in storyboarding, character & background designing and Ink & paint.
Karthik is an inspiration for the young entrepreneur and also an answer to all those who think for running a good business you need good money. We interview Karthik to know more about Anmipro, ups and down of his entrepreneurial journey.
Business Detail
Website Name:  Anmipro Technologies Pvt Ltd
The tag line or punch line of your site: The Creative Lab
Website URL: http://www.anmipro.com
When did you launch your business?
Incorporated on May 21st 2004
Short information about your business (Max. 10-15 lines):
Anmipro is a creative service provider company and has been successfully rendering its service for past 5 years. Our Specialization in the creative industry is listed below.
Animation: Anmipro core activity is quality animation. The journey of Anmipro started as a pre-production service provider where it specialized in storyboarding, character & background designing and Ink & paint. Anmipro services target towards Broadcasting, Home Video, Feature Films, Short Films, Documentary, and Ad Films. Now, Anmipro has a team dedicated to provide quality animation services as listed below:
Content Creation: Anmipro provides entertaining intellectual content for animation development for both 2D animation and 3D animation. Anmipro services also include script writing, screenplay writing and dialogue sequencing.
Pre Production: Anmipro provides detailed storyboarding for the content provided.  Anmipro has the expertise to provide character design and background design based on the environmental & geographical study of the content provided. Anmipro also provides character & background modeling, texturing & IP, and audio recording services. For audio recording Anmipro has business collaboration with studios across the city to meet the requirements.
Production: Anmipro provides cell animation with high quality assurance. Cell animation consists of manual animation with key frame animation, in-between animation and clean up animation. Anmipro also provides flash animation for short and creative works. Rigging & lighting is provided for the
Postproduction: Composition works include rendering, VFX & SFX, Sound    mixing and re-recording if required. In the final composition stage of the animation editing and titling work is given.
Comic Design: Anmipro is venturing into comic content development. Anmipro’s services include development of entertaining intellectual content for comics, screenplay design and storyboarding, creation of high quality illustrations and posing, cover page and styling of the comics and sales, distribution and marketing.
Gaming: Anmipro is venturing into game development. Anmipro has the production capacity to develop Online Games, Video Games, Interactive Games, Wireless Games, Cell phone Games, Mobile Games, and Console Games. Anmipro will also provide highly intellectual content for gaming and have the ability to develop high-end graphics in both 2D based and 3D based animation.
E-Business: Anmipro has a unique package for the business and corporate sector. The services support Marketing, Advertising, Launch & Publishing, Technical support and Training of any corporate sector. The services provided are:
Interactive: Anmipro expertise’s in providing high-end web based solutions to its clientele as per there requirements. The services include development of attractive, user-friendly web pages, interactive forms, intros and flash banners, Search Engine Optimization and Online marketing.
Branding: Anmipro gives one-stop solution for creative print media works. The services include Logo Designing, Portfolio Design, Poster, Stand Outs, Banners, Print Ads Design, Visiting Card, ID card, Envelop and Letter Head Design. Anmipro media works are creatively high quality services. The services include Corporate Presentations, Launch Presentations, Product Presentations, Interactive Presentations, and Logo Animation.
Technology: Anmipro provides consultations to different corporate sectors to custom design a support system to help them enhance there total productivity. The services include consultation, ERP Support, Application Development and e-commerce.
Edutainment: Anmipro develops intellectual contents and provides services for Edutainment, Corporate learning/training, Product learning/training, Interactive learning/training, K12, Knowledge training, SCORM & AICC.
Your target audience:
• Manufacturing Industries
• Product Development Companies
• Corporates, Education Institutions
• Entertainment Industry
• Medical & Health Sectors
• Individuals, Social Awareness & NGO’s
• Gaming
• Advertising
• Mobile
And many more
Future/Expansion plans:
We are launching our prestigious products – brainchild of Anmipro – PurnAyush.com, 360webology.com, efurniturz.com and many more. We have won the Best Business Plan Award for PurnAyush.com from Indian School of Business in March 2009.
Company Detail:
Company’s Name:
Anmipro Technologies Private Limited.
How much did you invest to start this business?
Self Funding (Rs.250/- and a Computer).
What was the source of funding?
Self Funding
Number of employees:
Presently 5 in-house and 5 more work on project basis.
Number of branches:
No Branches. But having representatives from USA, Australia, New Zealand and Saudi Arabia
Phone:
Office: 91-40-64507150
Office Address: (Show city, state and country also)
Anmipro Technologies Pvt. Ltd
Hig-2, Block-9, G-4,
Baghlingampally,
Hyderabad – 500044, Andhra Pradesh, India.
Phone: 91-40-64507150
Email ID:
karthiky@anmipro.com
Anmipro@gmail.com
Founder (s) detail:
Name: Karthik Yanamandra (Founder)
Age: 27 Years
Qualification:
Graduation (Bachelor of Computer Applications)
Diploma in Advertising
Diploma in Multimedia / Animation
Work experience (if you have worked before starting your own venture):
Worked as a Freelancer Assistant Creative Director for few Advertisements for 3 years
Worked as a Freelance Graphic Designer / Computer Animator for 2 years
Strength area: Marketing, Business Development, Business Planning, Project Reports
Name: Lalitha Dhurjati (Co-Founder)
Age: 27 Years
Qualifications:
Graduation (B.Sc – Computers)
Certificate Course- Entrepreneurial Management from Indian School of Business
Diploma in Multimedia / Animation
Work experience (if you have worked before starting your own venture):
Worked as a Project Leader in Animation Company for 2 years.
Strength area:
Project Planning, Project Management and Operations
Questions for interview:
Q: How did you start your business? What made you to think to enter into a business?
From my Childhood I was very passionate to be on my own. I was very sure of starting up my own business and that too in creative industry. I worked as a freelancer as an Assistant Director for Advertising stream, Assistant Consultant for an Industrial Consulting Firm and then as a freelancer Graphic Designer / Animator. I worked on many Animations, e-Learning and Designing projects with help of my friends who are still with me.
With the same passion I started my company (then called Anmipro Technologies) on March 4th 2004 in a small room in Hyderabad. My startup budget was Rs.250/- and a Computer. I was out in the market to get the projects and I had a team who worked on projects.
Later in the year 2004 Lalitha joined the team and took over the production and operations of the company. In the same year our company was registered with ROC (Register of Companies) and from then it is called Anmipro Technologies Pvt. Ltd
Q: Tell us in detail about your business, your idea and how it can benefit others?
Our Idea is to provide quality work in affordable prices. These words mean more practical than theoretical at least at our place. We have worked hard to make sure our clients welcome technology more openly into their business development rather than leaving it to IT geeks. Our mission is to educate and enhance businesses through easy and effective technical solutions. We know the best machine existing is human to perform the most challenging jobs – why not leave the rest to the second in row (Technology) to take care of routine, brainless jobs.
We wanted to bring a holistic approach to the development of the individual, economy and nation by incorporating simple, logical and clear process to educate (Edutainment), network (Interactive) and communicate (Technology) within organizations and help move towards higher goals (Branding) effectively.
Being in our own venture gave us ample time to do lot of research work on many aspects of business like Production, Market, Finance, Management and Admin. This experience is taking us forward to do many more challenging & competitive work.
Q: What are the important things which differentiate your business from other? What is your USP?
Research –
1. Research & implementation of latest technologies launched
2. Develop solution/technology based on well researched management techniques within organizations
3. Best teaching/training practices based on gender, age and origin
Project management –
1. Extensive experience in planning and execution of projects with complex architectural study
Above all – Quality, Time, Communication, Creative, User Friendly, Understanding Business Needs, Consulting, R&D.
Q: What is your revenue or business model?
Q: In the next 5 year, what are your expansion plans and where do you see your business 5 years down the line?
Anmipro has always had a clear vision from the very start of its existence. Our mission is to establish ourselves as the creative lab to provide superior quality production and services in the field of entertainment, education and technology.
We plan to expand our operations 5 folds by 2014. Our operations will include products, services and R n D.
Our Services will be more enhanced and will be ONE STOP SOLUTION for all the mobile & internet requirements for the education, entertainment, Interactivity and Technology.
Our Products include
PurnAyush.com – a medical portal for every citizen of our country with the right for information for all their medical needs
360webology.com – A creative Hub for all the requirements for your online needs
And many more products
Our RnD department
We plan to expand our infrastructure and resources for RnD; As we believes that RnD is going to be one of our main strengths, we will strive to have R&D Center for Technologies, Creativity, Management needs of business and individuals from urban to rural, small to large for their daily needs using Web and Mobile technologies.
Q: What were the biggest challenge(s) you faced in your journey as entrepreneur till now? It may be marketing your product, finance crunch etc.
As mentioned earlier – we are a self funded organization. We have had many challenges on our way up – we would say – surviving everyday was a challenge in itself.
With no funding – Financial Crunch was inevitable. We had to plan investment of every penny out of our pocket. Supporting my team, motivating them with no money in pocket and keeping myself motivated– it’s a different ball game altogether. The best part was – My core team stayed with me intact from the very start.
If there is any way we could survive the competition with the giants was – Give value to client’s money by providing best quality. Because we know the value of the money at ground Zero – we know what it demands in return. This is the best lesson I gained for all the hardship me and my team went through. We never invested in marketing – The word of mouth is what got us to where we are today.
Q: What is the biggest mistake you made as an amateur entrepreneur?
Quite many… most notably – Certain Negotiations. In process of proving ourselves we have let us be taken for a ride by under valuing our services, time and commitment we dedicate towards challenges we take up.
Q: What you want to say to the new entrepreneurs or the one who wants to start his/her own business?
Passion and dedication is the only way towards survival and ultimately success.
Q: Who is your business idol and why?
No Business Idols. Each one has his own way towards success.
Q: What’s your ultimate business and life goal? It may be having a USD 10 billion business, 500 branches or anything.
To be a Multi Billion Dollar company, spreading in businesses where Anmipro Services, Technologies, Products and Initiatives – play a key role towards their effective growth.
To adopt villages and facilitate them towards holistic development of the individuals & communities.
To provide education to as many individual as possible towards happy & healthy living.

If there is any way we could survive the competition with the giants was –Give value to client’s money by providing best quality. We never invested in marketing – The word of mouth is what got us to where we are today.

Karthik, Anmipro Technologies

You don’t need to go anywhere to get inspiration, just move your head and you will find enough examples which can teach you one of the important lesson of entrepreneurship and that is “DREAM AND DARE TO FOLLOW THAT DREAM”.

Following this mantra, Karthik Yanamandra, 27, backed with passion and with Rs 250 in his pocket and a computer, founded Anmipro Technologies in May 2004. From then the company has grown multifold with representative in USA, Australia, New Zealand and Saudi Arabia and team of 10 people.

Anmipro core activity is quality animation. The journey of Anmipro started as a pre-production service provider where it specialized in storyboarding, character & background designing and Ink & paint.

Karthik is an inspiration for the young entrepreneur and also an answer to all those who think for running a good business you need good money. We interview Karthik to know more about Anmipro, ups and down of his entrepreneurial journey.

_____________________________

Founder (s) detail:

Name: Karthik Yanamandra (Founder)

Age: 27 Years

Qualification:

Graduation (Bachelor of Computer Applications)

Diploma in Advertising

Diploma in Multimedia / Animation

Work experience (if you have worked before starting your own venture):

Worked as a Freelancer Assistant Creative Director for few Advertisements for 3 years

Worked as a Freelance Graphic Designer / Computer Animator for 2 years

Strength area: Marketing, Business Development, Business Planning, Project Reports

Name: Lalitha Dhurjati (Co-Founder)

Age: 27 Years

Qualifications:

Graduation (B.Sc – Computers)

Certificate Course- Entrepreneurial Management from Indian School of Business

Diploma in Multimedia / Animation

Work experience (if you have worked before starting your own venture):

Worked as a Project Leader in Animation Company for 2 years.

Strength area: Project Planning, Project Management and Operations

________________________________________-

Website Detail:

Website Name: http://www.anmipro.com

The tag line or punch line of your site: The Creative Lab

When did you launch your business? Incorporated on May 21st 2004

Short information about your business

Anmipro is a creative service provider company and has been successfully rendering its service for past 5 years. Our Specialization in the creative industry is listed below.

Animation: Anmipro core activity is quality animation. The journey of Anmipro started as a pre-production service provider where it specialized in storyboarding, character & background designing and Ink & paint. Anmipro services target towards Broadcasting, Home Video, Feature Films, Short Films, Documentary, and Ad Films. Now, Anmipro has a team dedicated to provide quality animation services as listed below:

Content Creation: Anmipro provides entertaining intellectual content for animation development for both 2D animation and 3D animation. Anmipro services also include script writing, screenplay writing and dialogue sequencing.

Pre Production: Anmipro provides detailed storyboarding for the content provided.  Anmipro has the expertise to provide character design and background design based on the environmental & geographical study of the content provided. Anmipro also provides character & background modeling, texturing & IP, and audio recording services. For audio recording Anmipro has business collaboration with studios across the city to meet the requirements.

Production: Anmipro provides cell animation with high quality assurance. Cell animation consists of manual animation with key frame animation, in-between animation and clean up animation. Anmipro also provides flash animation for short and creative works. Rigging & lighting is provided for the

Post production: Composition works include rendering, VFX & SFX, Sound    mixing and re-recording if required. In the final composition stage of the animation editing and titling work is given.

Comic Design: Anmipro is venturing into comic content development. Anmipro’s services include development of entertaining intellectual content for comics, screenplay design and storyboarding, creation of high quality illustrations and posing, cover page and styling of the comics and sales, distribution and marketing.

Gaming: Anmipro is venturing into game development. Anmipro has the production capacity to develop Online Games, Video Games, Interactive Games, Wireless Games, Cell phone Games, Mobile Games, and Console Games. Anmipro will also provide highly intellectual content for gaming and have the ability to develop high-end graphics in both 2D based and 3D based animation.

E-Business: Anmipro has a unique package for the business and corporate sector. The services support Marketing, Advertising, Launch & Publishing, Technical support and Training of any corporate sector. The services provided are:

Interactive: Anmipro expertise’s in providing high-end web based solutions to its clientele as per there requirements. The services include development of attractive, user-friendly web pages, interactive forms, intros and flash banners, Search Engine Optimization and Online marketing.

Branding: Anmipro gives one-stop solution for creative print media works. The services include Logo Designing, Portfolio Design, Poster, Stand Outs, Banners, Print Ads Design, Visiting Card, ID card, Envelop and Letter Head Design. Anmipro media works are creatively high quality services. The services include Corporate Presentations, Launch Presentations, Product Presentations, Interactive Presentations, and Logo Animation.

Technology: Anmipro provides consultations to different corporate sectors to custom design a support system to help them enhance there total productivity. The services include consultation, ERP Support, Application Development and e-commerce.

Edutainment: Anmipro develops intellectual contents and provides services for Edutainment, Corporate learning/training, Product learning/training, Interactive learning/training, K12, Knowledge training, SCORM & AICC.

Your target audience:

• Manufacturing Industries

• Product Development Companies

• Corporates, Education Institutions

• Entertainment Industry

• Medical & Health Sectors

• Individuals, Social Awareness & NGO’s

• Gaming

• Advertising

• Mobile

And many more

Future/Expansion plans:

We are launching our prestigious products – brainchild of Anmipro – PurnAyush.com, 360webology.com, efurniturz.com and many more. We have won the Best Business Plan Award for PurnAyush.com from Indian School of Business in March 2009.

_____________________________

Company Detail:

Company’s Name: Anmipro Technologies Private Limited.

How much did you invest to start this business? Self Funding (Rs.250/- and a Computer).

What was the source of funding? Self Funding

Number of employees: Presently 5 in-house and 5 more work on project basis.

Number of branches: No Branches. But having representatives from USA, Australia, New Zealand and Saudi Arabia

Phone: Office: 91-40-64507150

Office Address:

Anmipro Technologies Pvt. Ltd

Hig-2, Block-9, G-4,

Baghlingampally,

Hyderabad – 500044, Andhra Pradesh, India.

Phone: 91-40-64507150

Email ID:

karthiky@anmipro.com

Anmipro@gmail.com

_________________________________________

Interview (Q & A Round)

Q: How did you start your business? What made you to think to enter into a business?

From my Childhood I was very passionate to be on my own. I was very sure of starting up my own business and that too in creative industry. I worked as a freelancer as an Assistant Director for Advertising stream, Assistant Consultant for an Industrial Consulting Firm and then as a freelancer Graphic Designer / Animator. I worked on many Animations, e-Learning and Designing projects with help of my friends who are still with me.

With the same passion I started my company (then called Anmipro Technologies) on March 4th 2004 in a small room in Hyderabad. My startup budget was Rs.250/- and a Computer. I was out in the market to get the projects and I had a team who worked on projects.

Later in the year 2004 Lalitha joined the team and took over the production and operations of the company. In the same year our company was registered with ROC (Register of Companies) and from then it is called Anmipro Technologies Pvt. Ltd

Q: Tell us in detail about your business, your idea and how it can benefit others?

Our Idea is to provide quality work in affordable prices. These words mean more practical than theoretical at least at our place. We have worked hard to make sure our clients welcome technology more openly into their business development rather than leaving it to IT geeks. Our mission is to educate and enhance businesses through easy and effective technical solutions. We know the best machine existing is human to perform the most challenging jobs – why not leave the rest to the second in row (Technology) to take care of routine, brainless jobs.

We wanted to bring a holistic approach to the development of the individual, economy and nation by incorporating simple, logical and clear process to educate (Edutainment), network (Interactive) and communicate (Technology) within organizations and help move towards higher goals (Branding) effectively.

Being in our own venture gave us ample time to do lot of research work on many aspects of business like Production, Market, Finance, Management and Admin. This experience is taking us forward to do many more challenging & competitive work.

Q: What are the important things which differentiate your business from other? What is your USP?

Research –

1. Research & implementation of latest technologies launched

2. Develop solution/technology based on well researched management techniques within organizations

3. Best teaching/training practices based on gender, age and origin

Project management –

1. Extensive experience in planning and execution of projects with complex architectural study

Above all – Quality, Time, Communication, Creative, User Friendly, Understanding Business Needs, Consulting, R&D.

Q: In the next 5 year, what are your expansion plans and where do you see your business 5 years down the line?

Anmipro has always had a clear vision from the very start of its existence. Our mission is to establish ourselves as the creative lab to provide superior quality production and services in the field of entertainment, education and technology.

We plan to expand our operations 5 folds by 2014. Our operations will include products, services and R n D.

Our Services will be more enhanced and will be ONE STOP SOLUTION for all the mobile & internet requirements for the education, entertainment, Interactivity and Technology.

Our Products include

PurnAyush.com – a medical portal for every citizen of our country with the right for information for all their medical needs

360webology.com – A creative Hub for all the requirements for your online needs

And many more products

Our RnD department

We plan to expand our infrastructure and resources for RnD; As we believes that RnD is going to be one of our main strengths, we will strive to have R&D Center for Technologies, Creativity, Management needs of business and individuals from urban to rural, small to large for their daily needs using Web and Mobile technologies.

Q: What were the biggest challenge(s) you faced in your journey as entrepreneur till now?

As mentioned earlier – we are a self funded organization. We have had many challenges on our way up – we would say – surviving everyday was a challenge in itself.

With no funding – Financial Crunch was inevitable. We had to plan investment of every penny out of our pocket. Supporting my team, motivating them with no money in pocket and keeping myself motivated– it’s a different ball game altogether. The best part was – My core team stayed with me intact from the very start.

If there is any way we could survive the competition with the giants was – Give value to client’s money by providing best quality. Because we know the value of the money at ground Zero – we know what it demands in return. This is the best lesson I gained for all the hardship me and my team went through. We never invested in marketing – The word of mouth is what got us to where we are today.

Q: What is the biggest mistake you made as an amateur entrepreneur?

Quite many… most notably – Certain Negotiations. In process of proving ourselves we have let us be taken for a ride by under valuing our services, time and commitment we dedicate towards challenges we take up.

Q: What you want to say to the new entrepreneurs or the one who wants to start his/her own business?

Passion and dedication is the only way towards survival and ultimately success.

Q: Who is your business idol and why?

No Business Idols. Each one has his own way towards success.

Q: What’s your ultimate business and life goal?

To be a Multi Billion Dollar company, spreading in businesses where Anmipro Services, Technologies, Products and Initiatives – play a key role towards their effective growth.

To adopt villages and facilitate them towards holistic development of the individuals & communities.

To provide education to as many individual as possible towards happy & healthy living.

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